Curious Characters is a children’s books and educational toys brand designed to spark curiosity, learning, and imagination. The identity uses a soft, rounded typeface in yellow and green to create a friendly and approachable tone for young audiences. A frog character emerges symmetrically from the letter “R” in Curious, forming expressive eyes and an open mouth, while the dot of the “I” is treated as an orange accent to suggest surprise and curiosity. These playful typographic integrations make the logo feel interactive and character-driven, reinforcing the brand’s goal of encouraging exploration and joyful discovery through design.