Doodlebugs is a children’s clothing boutique designed to feel playful, friendly, and instantly engaging for kids. The brand uses a bright palette of pink, green, and blue to create a cheerful, energetic tone, while the custom letterforms feature exaggerated details and small leg-like extensions that subtly reference bugs. These illustrative touches give the logo personality and movement, making it visually fun without sacrificing legibility. The overall identity was created to be inviting and approachable, encouraging curiosity and recognition when applied across clothing, tags, and in-store materials.