Smokehouse Beef Jerky Co. is a flavor-driven packaging system designed to clearly differentiate products while maintaining a cohesive brand identity. Each flavor is paired with a distinct monochromatic color palette and a corresponding biome illustration to visually communicate taste and intensity. Artisan’s Original uses a blue palette with a traditional pine forest, Smoked Teriyaki features pink and purple tones with redwood imagery, and Charred Pepper uses orange and yellow hues set within a desert landscape of cacti. A heat scale developed through flame icons helps communicate spice levels at a glance. The system was extended to a beef jerky stick flavor, Zesty Lime, which uses a green and yellow palette paired with a tropical rainforest illustration, demonstrating the brand’s flexibility across multiple product formats.